The fact is, we live in a digital age. The days when only certain companies had their own website are long gone. If you are not online today, you do not exist. You reach only a minimal part of your potential customers without a website. The information is no longer searched for in newspapers and magazines, but on the World Wide Web and social networks.

The same applies to product purchases. This was especially true during the epidemic when everything went online, and certain companies had to quickly reorganize, set up online shops, and start selling differently. As a result, people have recently become even more enthusiastic about online shopping, and the percentage of such purchases is increasing yearly. If we convert this into numbers, we get the following data:

The most common online purchases are clothing, shoes, and fashion accessories. But during the epidemic, the demand for food processors, bread makers, multi-purpose tools, computers, webcams, printers, and keyboards increased. In addition, board games, jigsaw puzzles, treadmills, exercise mats, and weights also found their way into online shopping basket during the epidemic.

Online shopping trends continue, so it makes sense to consider a website or store. Yes, the cost of investing in a website may seem high initially, but practically anyone can find you in the end with the right keywords and good SEO optimization. That's how you widen your circle of potential customers. But this is not the only reason. There are many more reasons for having your website.

So what are the reasons for having a website or an online shop?

• Having your website allows you to build on originality and visibility, as you can control its online image and write your own story online.
• With a website, you gain credibility. Most people like to check a company online before buying a product or service. A well-designed online shop with reviews from other customers can make it easier to convince a new customer to buy. At the same time, you can entice them to visit your website in the future and make a purchase there.
• A website can effectively inform people, as it gathers all the essential information, contact details offers with attractive photos, business rules, opening hours, etc.
• You can use your website to improve the customer experience of the customers who do business with you. For example, you can post helpful information, FAQs, or run a blog. So, you can educate your visitors and help them improve their online experience.
• A website will expand your target market, as potential customers will find you more easily and quickly. This increases your visibility and sales, and with a website or shop, you are not limited to the local area but can expand further.
• You can make it easy and accessible for your customers to shop from the comfort of their own homes.
• Your website is available on the World Wide Web 24 hours a day, year-round. People can find information, buy a product or make an online booking anytime.

Still not convinced?

Then it's worth mentioning that a website can save you money because it helps you build on your marketing. The website becomes the center of your advertising. You can also link it to social networks or use Google Ads to get better results.

So, is there any reason not to have a website?

Actually, no. The initial investment is a bit higher, the website needs to be maintained and updated, and there are some minor costs for the domain and maintenance. Still, many other advantages exist that a website is simply a "must-have".

To sum up

The question "Do I need a website?" is no longer relevant. The epidemic has led to a leap toward digitalization in the last two years. As a result, people have become accustomed to online shopping and increasingly look for information online. Therefore, companies can no longer afford not to exist on the World Wide Web because they will lag in development, and other companies will begin to overtake them.

 With a website, you expand your circle of potential customers, ensure your credibility, and make all information available 24 hours per day, 365 days a year.

An extra tip: Read more about how we can translate the content of your website in the shortest possible time.