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Do you sell on Amazon? Then you shall take care of a

PROFESSIONAL TRANSLATION
of products in your Amazon store

Case study

READ MORE 

Our goal is:

to make sure you don’t have any additional work with the product listing translations we provide. That is why we pride ourselves on a highly specialised team of translators, proofreaders, graphic designers, and technical experts.

QUOTE WITHIN 30 MINUTES

Online store product listing translations, such as those for Amazon, are one of Leemeta’s seven specialist fields. The Turnkey Translations® that our clients know us for feature a further upgraded service.

Wie You can find out more on how this was done in a case study on the Amazon listing translation from German into six languages for the German company SaleLab.

 

PROJECT:

Amazon listing translation

Company:

SALELAB GmbH,
GERMANY,
10 EMPLOYEES

Industry:

Marketing

Language pair or combination:

FROM GERMAN TO FRENCH, ITALIAN, SPANISH, SWEDISH, DUTCH, AND POLISH
 

CHALLENGE#1

Specific style and consideration of the target group

CHALLENGE#2

Following the rules of Amazon

CHALLENGE#3

Technical text extraction software development

CHALLENGE #1

SPECIFIC STYLE AND CONSIDERATION OF THE TARGET GROUP

Due to the nature of various products for a variety of target groups, the requests and expectations of the client were high. The listing for each product required technical knowledge on the one hand since experienced buyers want detailed descriptions and specifications. On the other hand, the client wanted a unique style adapted for each individual market (e.g. for the French or Spanish version of amazon, altogether 6 different languages).

SOLUTION

Obtaining additional information about the style, test translation for evaluation purposes.

It is our standard workflow to always begin any cooperation with a test translation. We gave the client the possibility to make sure that we really are what they are looking for. The test translation and additional correspondence about the best style for the client and the desired keywords provided enough information for the highest-quality translation. Translators and proofreaders adapted the style of the final text for it to attract potential buyers to actually buy the product. The analysis of the most suitable keywords ensured the actual purchase since it had one goal – to actually attract customers to make a purchase.

CHALLENGE #2

FOLLOWING THE RULES OF AMAZON

The translation needed to follow exact Amazon rules in all languages. The online giant, much like other online stores, has strict rules regarding the length of each listing, its categorisation, and the keywords to be used. To make matters even more interesting, Amazon is keen on changing these rules, e.g. regarding the word order.

SOLUTION

Application of specialised software with text adaptations and testing at publication.

We tackled the challenge with our proprietary software that monitored the strict length limitation, e.g. 150 characters for the header or 300 characters for the main description. Since Amazon listing translations are highly specific, we entrusted the task to experienced translators and proofreaders, who followed the client’s wishes and rules during the process. The translator and the proofreader edited the text so that also featured the keywords, ensuring a better position in online store searches for the client. 

In addition to the translation and proofreading completed by a native speaker, the project also featured an industry-specific QA to eliminate any errors before publication on Amazon. We dedicated special attention to the localisation of the terminology for certain markets to make the listings more appealing to the local target groups. The project implementation also followed the strict quality standards ISO 17100 and ISO 9001.

CHALLENGE #3

TECHNICAL TEXT EXTRACTION SOFTWARE DEVELOPMENT

New online store listings require a special plugin with the goal of a possibly swift publication in the online store so that the sale can begin as soon as possible. The adaptation to 6 different local stores was very time-consuming for the client and that is where Leemeta came in.

SOLUTION

Direct server link for the entry of new product into the store.

Our software was linked to the Amazon listings via a server interface. Our proprietary software made it possible to transfer the texts of the already listed products directly into our translation environment. The texts in the target languages could therefore be published quicker and the client enjoyed comprehensive support regarding product listings, entering additional products, and adapting the keywords during and after the implementation. However, we needed to ensure that there were no errors during the conversion, which is quite a challenge due to the vast amount of data.

Results: 

The company successfully listed their products in localised Amazon stores in 6 countries.

The project followed all the specifics of the products and applied a marketing style appealing to potential buyers. At the same time, it ensured top positioning among product searches in the online store and calls-to-action.

The entire project was completed within the set deadline and featured technical support for the automated transfer of new texts direct into the Amazon listings. We helped the company to boost sales in individual markets and prepare new products to also be featured on Amazon.

Stefan Otto, SaleLab

Leemeta provides top-of-the-line client support. Their pricing is fair and they include all applicable discounts. The translations – along with additional quality checks – are timely and seamless. We are therefore more than happy with the result.

The translation and the entire technical solution were provided to our wishes. Leemeta and their Turnkey Translations® are the right path to a boosted revenue on Amazon. Once again, I need to express gratitude for their truly excellent technical support.

Te project was successfully executed by:

c
link

Tjaša Kresnik

Project Manager

link

Andrej Salobir

Lead translator

 
link

Martina Korez

Chief Operating Officer

 
link

Boštjan Kotnik

Technical support and
import/export development
for Amazon listings

Other companies who trust us
with the translation of product descriptions and marketing texts:

3M East AG, Allianz Slowenia, Zottel Trade, Genis, Fiedler, Filli Stahl, Comtron AstraZeneca, AV Studio, BASF Slovenija, Baxalta, Baxter, Calcit, Cargo-partner, Ceratizit, CooperVision, EKWB, LPKF, Coca-Cola HBC Slovenija, Ernst & Young, GreyOrange, Astellas Pharma, Jelovica Hiše, Merck Sharp & Dohme, Optiweb, Mitol, Puklavec Family Wines, Red Orbit, Riko Ribnica, Mercury International, DHL Express, Europark, and many others.

LEEMETA’S
GUARANTEE

It is our job to provide you
with a ready-to-use translation.

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COSTS AND
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SPECIALISTS
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REPORTS

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We are happy about each and every opinion, however some lie closer to our heart.

  • Petra Štrok, business secretary

    We opted for Leemeta because they're simply the best, the most responsive, and the fastest. Let alone providing the highest-quality translations. Well done. We will certainly collaborate in the future.

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    A very responsive team, especially Ms. Tjaša K. A fast and high-quality translation, which is very much appreciated given the time-sensitivity of the projects the translation was needed for. Thank you – keep up the good work!

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    We first got to know LEEMETA through their weekly blog discussing linguistic tips and tricks. Just from following the blog, we liked the fresh and innovative approach to general linguistic awareness. We first tested their translation services with the urgent translation of a legislative act. After agreeing on the project, reconciling the details and an extraordinarily fast performance, we received a professional flawless translation in a little more than a week and we could immediately use it for our work. We will be happy to use Leemeta’s translation services in the future too.

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    An extremely advanced translation agency with exceptional responsiveness and approach. Your support is excellent, too, and you have an excellent customer relationship.

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    As always, the service was quick and professional.

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    At the Institute of Internal Auditors (IIA) – Slovenian Institute we started working with Leemeta this year due to the planned reinforcement of activities in the field of translation of professional materials. We were impressed with the way Leemeta works, because they have specialised staff and computer-aided processes which enable fast harmonisation, as well as relatively simple updates of terminology. They are fast, flexible, friendly, and in general a breath of fresh air in the internal auditors' lives.

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